New animated Sonic logo revealed – and fans are rejoicing

A still image from the new animated Sonic logo
(Image credit: Sonic Team)

Everyone's favourite blue hedgehog has a shiny new logo, and fans are ecstatic. What's such a big deal about a new look for the spiky blue blur? Well, after a raft of staid static logos, developer Sonic Team has put in a lot more effort and come up with the first animated Sonic logo in years.

The new Sonic logo's been revealed ahead of the release of the new game Sonic Frontiers on November 8, and fans are hoping it's a sign that Sonic Team is pulling out the stops this time. Although Sonic Team's design agency saying it "spent a bit too much time" on the logo, we hope the developer's been spending as much time on its games. Looking for a game you can play now? Take a look at the best NFT games.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.