New Sonic logo proves difficult to swallow

US fast food chain Sonic has had a rebrand, and its new look isn't going down as smoothly as you might hope. Officially named Sonic Corp., this drive-through chain is based in Oklahoma City and has restaurants across 46 states. The company announced its new look in a tweet, with the message 'We take "new year, new me" VERY seriously', apparently unaware that it's already February. 

Let's take a very quick tour of Sonic's various logos before we explore the response to the new look. The logo you're probably familiar with, and the one that appears on most restaurant signage, is pictured below. (For more iconic brand design, see our guide to the best logos ever.)

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.