City of Chicago sues coffee company over almost identical logo

Independent coffee company Fire Dept. Coffee is being sued by the City of Chicago for trademark infringement. The brand's logo bears a striking resemblance to the one used for the Chicago Fire Department – both have opted for a monogram of the letters C, F and D, and both use the colour red. Take a look at the two logos side-by-side below.

Chicago Fire Dept logo and Fire Dept. Coffee logo side by side

Chicago Fire Dept logo (left) and Fire Dept. Coffee logo (right)  (Image credit: Chicago Fire Dept / Fire Dept. Coffee)

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.