Orchestra's tone-deaf AI art provokes outrage

AI-generated orchestra ad featuring two people sitting at a concert with a lot of fingers
(Image credit: Queensland Symphony Orchestra)

We've seen plenty of examples of egregious AI use, often involving brands trying to use the tech surreptitiously. Some AI artworks are more obviously artificially generated than others – but it's unclear quite how Queensland Symphony Orchestra expected its latest AI Facebook ad not to get accused of hitting a bum note.

"Want to do something different this weekend? Come and see an orchestra play!" The caption reads above an image featuring a couple nuzzling in the audience of a classical concern (in which the orchestra is, it seems, also part of the audience.) But if the weirdly waxy sheen doesn't give away the AI's provenance, the hands certainly do.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.