Premiere Pro's new tools are exactly what AI should be used for

Adobe Max is all about its Firefly expansion this year, with almost every announcement related to new AI functionality in Creative Cloud apps. And Premiere Pro is one of the apps that's been given the AI treatment. I have to say, in this instance the feature set looks extremely valuable to video editors – with the focus purely being on time saving through its new text-based editing tool.

In the demo given at Max, we saw how Premiere Pro will auto transcribe your post into what is akin to a text document. You can search, with words, through that document and let the AI pick find the relevant parts of the video, then use them as you want. Let's look at a couple of use cases (and check out all the Adobe Max 2023 announcements right here).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.