With the Samsung Galaxy S24, AI is everything everywhere all at once

Samsung S24 Ultra
(Image credit: Samsung)

You know that feeling when you say a word so many times that it loses all meaning? That's how I'd say the world of AI feels right now. The phrase is bandied around left, right and centre to describe everything from chatbots to generative models to Photoshop tools to deepfakes. Since it's everywhere, the name 'AI' is beginning to feel as reductive as 'the internet' – and nobody's making that case more strongly than Samsung with its latest "AI phone".

The Galaxy S24, revealed yesterday, is peppered with AI features across almost every aspect of the device. From live translation to a slew of camera features, AI on the new Samsung phone means many different things. But whether the AI experience will prove more than the sum of its parts remains to be seen.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.