Apple's 'Shot on iPhone 15' claim raises eyebrows

iPhone 15 Pro in a tripod
(Image credit: Apple)

We already know that the iPhone 15 Pro Max camera is incredible, and so does Apple – which is why the company has made such a big deal of the fact that its latest product reveal, this week's 'Scary Fast' event launching new M3 Macs, was shot entirely on the smartphone. But the bold (and simple) "shot on iPhone" claim is arguably a little reductive, as shown by a new behind-the-scenes video from Apple.

In short, yes, the video was shot on iPhone 15 Pro Max. With the help of some other very expensive kit. Want your own footage to look like Apple's? Hopefully you also have budget for some studio-quality lightning, gimbals, drones and SpaceCam rigs.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.