Skittles previews its Pride campaign, and it's... messy

Skittle Pride packs 2023
(Image credit: Mars Wrigley)

Skittles made headlines a few years ago when it began marking Pride month by draining the rainbow from its famously colourful sweets, and going monochrome, with black and white packaging. The idea was that with the colour gone from its packs, Pride could have the rainbow to itself.

Last year, Skittles deviated from this slightly with monochrome packs that featured colourful art by queer artists, and this year it's gone for a similar vibe, with packaging art by five LGBTQ+ artists. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.