Japanese animation studio, Studio Ghibli, is known for its painstaking attention to detail, and a design for a Blu-ray case for one of its films has attracted plenty of love online. The concept design for My Neighbour Toroto was created by a fan, @panasonynet, and posted to their Twitter (below), and has since taken on a viral quality as it's been shared around the world, often being attributed to the studio.
What makes the design so special? The surface of the Blu-ray disc means that the characters are reflected in it. It looks as if they are peering into a lake and seeing themselves peering back. And as the characters are in the forest surrounded by greenery, it's really not hard to imagine that there would be a lake there. It's one of those backdrops that adds beautifully to the characters' stories (see our character design tips for more pointers on crafting believable creations).