Is Apple's Vision Pro branding already in trouble?

Woman wearing Apple Vision Pro
(Image credit: Apple/Future)

Apple's Vision Pro has been afforded plenty of column inches over the last week, with the $3,499 AR headset (potentially) set to make waves in the new world of 'spatial computing'. But Apple might already be facing one minor hiccup – is the name Vision Pro already taken?

In China, it turns out smartphone manufacturer Huawei owns the "Vision Pro" trademark, and has done since 2019. Which could mean Apple is forced to rebrand the device overseas – or pay a hefty amount to release the trademark. (In the market for new gear? Check out the best iPhone 14 deals available now.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.