The new Nokia logo: our readers' verdict

Old Nokia logo vs new Nokia logo
Old (left) vs new (right) (Image credit: Nokia)

The big graphic news of the week has been, without question, the new Nokia logo. In an attempt to move away from its reputation as a mobile phone brand and towards that of "a B2B technology innovation leader pioneering the future where networks meet cloud" (catchy), the company unveiled a new wordmark that jumps on a controversial recent logo trend.

Potentially at the expense of legibility, Nokia has slashed glyphs from its letterforms to create something much more minimal and angular. It's a similar approach to recent rebrands from The Verge and Kia, and it's receiving similar complaints. We took to social media to ask our readers for their verdict on the new look. To let us know what you think, head to our Facebook and Twitter pages.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.