'There was a creative void that we both wanted to fill': a day in the life of designers Benji Wiedemann and Alex Lampe

Wiedemann Lampe design
(Image credit: Wiedemann Lampe)

Benji Wiedemann and Alex Lampe founded their brand consultancy as an intersection between culture and commerce. Launched in 2016, Wiedemann Lampe embrace a simple mission – building brands through strategic excellence. The pair choreograph the agency with an artistry that extends beyond the realms of comfort to deliver inter-platform brand management and multi-audience engagement.

With Benji's design expertise and Alex's technological knowledge, Wiedemann Lampe was born from a decade's worth of observing, educating and innovating, building an agency that connects audiences through evocative, immersive experiences. As part of our Day in the Life series, I caught up with Benji and Alex to discuss their creative partnership, inclusivity in the industry and the forensic practice of tackling design briefs.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

With contributions from