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"Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand

By Rosie Hilder published

We discuss the pros and cons of tweaking vs overhauling a brand identity.

Branding
Koto's Amazon rebrand.

Amazon has a new logo (but you probably didn’t notice)

By Natalie Fear published

And that’s the point.

Branding
Kindle Colorsoft Signature Edition

The new colour Kindle could be a game changer for graphic novel fans

By Natalie Fear published

But is it worth the cost?

Tech
Various products on a coloured background with Amazon Prime Day as the title

It's official – Amazon Prime Day 2024 is happening next month

By Beth Nicholls published

Official Amazon Prime dates revealed for 2024: July 16-17

Tech
An array of creative tech for this year's Amazon Black Friday event.

Amazon Black Friday week: all the best deals on creative tech from Apple, Huion, Microsoft, Cricut and more

By Beren Neale last updated

We're putting together all the best creative tech deals in one place, as Amazon launch its new week-long Black Friday deals extravaganza.

Gadgets
Release Energy bottle

Amazon's 'bestselling' urine energy drink features a disturbingly ingenious design

By Natalie Fear published

Does this look familiar to anyone?

Product Design
Amazon's byAmazon food range campaign

Amazon's first-ever grocery ad is a retro delight

By Natalie Fear published

Proving that sometimes simplicity is key.

Advertising
Amazon Prime Day 2; samsung tab 8

Forget iPad, I'd rather get a Galaxy Tab S8+ and pay less

By Ian Dean published

There are genuinely good price-drops on iPad alternatives for Prime Day 2.

Phones & Tablets
Billboards from the recent Amazon books advertising campaign.

Amazon embraces the beauty of books in new ad campaign

By Natalie Fear published

Move over Kindle, paper is back.

Books
Amazon Prime logo

What do you get with Amazon Prime?

By Joseph Foley published

Full details of Amazon Prime benefits, from free delivery to streaming and more.

Tech
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