It's official – Amazon Prime Day 2024 is happening next month

Various products on a coloured background with Amazon Prime Day as the title
(Image credit: Apple / Nintendo / Asus / Sony / BenQ / Creative Bloq)

Arguably the most exciting summer sales event of the year is kicking off next month, with official dates for the next Amazon Prime Day now confirmed to be July 16-17. However, we know from years of experience reporting on Prime Day that sales actually begin a few weeks earlier than this with big savings in the run-up to the event. We're here to explain exactly how Prime Day works, who it's for, and what deals we anticipate seeing. 

Suppose you don't fancy waiting until Black Friday to bag yourself some new creative kit. In that case, Amazon Prime Day is a winner with some genuinely good deals on popular tech including the best laptops for graphic design, as well as the best Apple Prime Day deals which we'll be reporting on starting from today until the big event. As exciting as Amazon Prime Day sales can be, you need to be cautious that not every deal is a bargain, and some sellers have been known to jack up the price of a product before Prime Day to make its discount seem that much greater. 

Beth Nicholls
Ecommerce Writer

Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World, and has since earned bylines on TechRadar too. With a Masters degree in Photography, Beth loves getting to tinker with new cameras, especially camera phones, as the resident Samsung fan on the team. Her background working as a tester for CeX let her play around with all kinds of weird and wonderful products, including robots, and she’s recently gotten into 3D printing too. Outside of CB, you’ll find her gaming on her PS5, photographing local shows under the alias Bethshootsbands, and making TikToks of her dog, Tilly. 

Latest in Tech
A close up photo of the new ASUS ProArt 8K monitor.
ASUS just revealed the first-ever 8K Mini LED monitor (but I think you should buy this 4K one instead)
ABS Cyclone Ruby
I've tested the ABS Cyclone Ruby gaming PC, and it could be a good option for creatives too
iPhone 13 Pro
Apple tells iPhone users to urgently update iOS – your phone is vulnerable to attack
Three Samsung products that are currently on sale.
Secret Samsung sale alert! Get $450 off Frame TV, plus get Galaxy S25 for just $300
Apple Watch 10 deal
Apple Watch 10 prices plummet to lowest ever after legal battle ends
Galaxy Book4 Pro deal
Save $750 (yes, really) on the Samsung Galaxy Book4 Pro for a limited time
Latest in News
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Dove ad
Dove's new campaign wants to break you out of the selfie cycle
Crayola crayons eight colours
Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway
Jaguar Type 00 in French ultramarine at Paris Fashion Week
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
A close up photo of the new ASUS ProArt 8K monitor.
ASUS just revealed the first-ever 8K Mini LED monitor (but I think you should buy this 4K one instead)