Amazon's first-ever grocery ad is a retro delight

Amazon's byAmazon food range campaign
(Image credit: Amazon/Red Brick Road)

Amazon UK has debuted its byAmazon food range with a new ad campaign that brings you service with a smile. The colourful campaign features fresh produce transformed into Amazon's smile motif logo, in promotion of the company's new own-brand grocery range available directly from its website.

The campaign comes with a new slogan: "Food too, who knew?" cleverly gesturing towards the brand's already diverse array of products, giving us yet another reason to never leave the house. (If you're after more brilliant branding, check out our collection of the best billboard advertising examples).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.