3 things agencies need for a healthy design culture

As start-ups and studios grow into mature organisations, there's a need to evolve design from something that is simply done, to something that is practiced. The difference is subtle but critical: doing design is a short-term focused activity, but having a design practice focuses on building long-term sustainable success.

In his talk at Generate London this year, Verne Ho will focus on helping design teams build resilient practices and discuss how the health of their practice inevitably maps back to the health of their design culture.

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