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1. Best overall: Adobe Express
2. Most versatile: Canva
3. Best for beginners: Wix
4. Most efficient: Tailor Brands
5. Best free export: Hatchful
6. Best for vectors: Ucraft
7. Best of the rest
How to choose
How we test
FAQs
If you need a logo design quickly, the best free logo maker might be able help. Let's be clear: such tools aren't suitable for designing a logo for a client professionally (you'll need the best logo designer tool for that). But if you need some ideas as a jumping off point or a super quick design for a small business or personal project, the best free logo creators can come in handy.
It's a bit like using an AI tool like Midjourney or ChatGPT. The results will often be terrible, but sometimes they'll actually be half decent. Either way, they can help your creative cogs to start turning. Below, you'll find a roundup of the best free logo designer tools around. We've tested all these programs hands on to evaluate their ease of use, functionality and the quality of the results.
Bear in mind that with most of these entries, we're talking about free plans on paid-for platforms, so some features are only available to paying users, and in many cases, you'll only be able to download a very small version of your finished design without paying.
The best free logo makers at a glance
1. Adobe Express
Adobe Express's free plan includes access to various tools that can be used to design a logo for free, including templates and the option to import your own assets. And it serves for much more than just logo design.
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2. Canva Logo Maker
Canva's a popular choice for social media assets, and it also has a template-based free logo maker. Paid plans give you loads of features, but the free tier is highly usable, and it lets you download logos at larger sizes than some other free tools.
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1. Adobe Express
This free logo maker aims to make it quick and easy to come up with a logo. It takes you through various options, allowing you to decide which designs you like and which you don't. Then you can buy your logo in a few clicks (yes, you have to pay if you want a decent size).
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The best free logo makers in full
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The best free logo maker overall
01. Adobe Express
Our expert review:
Reasons to buy
Reasons to avoid
Adobe Express tops our list of the best free logo makers because it has several options for creating a logo. The first is to browse a range of templates, pick one you like and customise it. Alternatively, you can choose to create a logo from scratch. We found that this second option allows a lot more versatility and creativity than Wix and Tailored Brands, although it still doesn't provide anything like the range of tools you get in fully blow graphic design software, and it doesn't allow freehand drawing like Canva does (see below).
Part of the flexibility includes the ability to upload your own assets, something that's not possible in the free version of Canva. There are also stock photos available for inclusion, or you can even use the Adobe Firefly AI-powered text-to-image generator to generate images, although I found it hard to imagine a situation in which anyone would want to include an AI image in a logo design, and using trying to use text prompts to generate a logo itself generated truly terrible results when we tested it.
Overall, the templates and icons on offer are rather crude. However, we think the biggest advantage of Adobe Express is the versatility to use it to design things other than logos. Available both in browser and as a mobile app, its main use is for designing social media posts, and it even includes a video editor. There are so many tools that we find the interface can feel a bit cluttered, sometimes making it hard to find what you want. However, chances are you'll probably need other design pieces for your business as well as a logo. If you find yourself needing more tools, a premium subscription is also available.
Read our Adobe Express review for more details.
The best free logo maker for lots of options
Reasons to buy
Reasons to avoid
Canva provides a comprehensive online design suite that does much more than logos, and it's been going heavy with features. While a lot of the tools might not interest you if you only need a logo, it tops our list as the best logo maker overall because it offers more more options for customisation than most other options on our list.
It goes for a template-based approach that lets you choose the style you like rather than trying to magically come up with something suitable by asking you a few questions. But you can also draw freehand and add shapes, text. When we tested it, we liked that flexibility since you can generally play with the designs much more than with many other options that we have tried, which allows you to create something more unique.
It's also handy if you already have a design in mind that you want to try to replicate. I was able to create something that looks like the Creative Bloq logo in a matter of seconds, but then I could have done something similar in Microsoft Paint. We also liked the collaborative features. These allows us to share the design we're working on with others so that they can add feedback or make contributions themselves.
One drawback is that I felt that it would be quite easy to get lost in the many, many templates provided, which aren't organised in any particular way: you simply have to search by trying keywords in the search field. If you're not sure what you're looking for, you might not know where to start. If you do know, you might not be sure how to find it.
If you need more choice you can pay to use a larger selection of premium elements, but you can actually do quite a lot in the free tier. Although one thing you'll likely miss is the fact that you can't make a logo with a transparent background in the free tier; that's one you have to fork out for. Regardless, once you're done, you can download your finished logo as a 500px PNG or JPEG, or a print-ready PDF, for free.
See our full Canva review for more information.
The best free logo maker for beginners
Reasons to buy
Reasons to avoid
With Wix, you get two options for creating a logo online: the option to hire an actual designer who'll do the work for you, which really ought to be the solution you go for if you're serious about branding for your business – especially if you're a beginner. But if you're here for the best free logo software (which we assume you are), Wix has one of those, too.
We've pitched Wix's tool as best for beginners because it takes a more step-by-step approach. It starts by asking for some basic information about your business. In fact, it even can even suggest names and taglines for your business, if you haven't reached that stage. I don't think I would leave such an important decision to AI myself, but it could help give you ideas of what to avoid since the suggestions tend to be very cliched.
As we found out when we tested it, Wix processeds to provide a huge variety of suggestions for icons, colours and fonts to start working with, in a variety of styles. This is useful for newbies as it'll allow you to view and assess a number of different ways you could go with your logo. Other software, like Tailor Brands below, ask you to pick your icon from the outset so you don't get that influx of inspiration.
Once you've done that you'll be presented with your own custom logo that you can then edit until it looks exactly the way you want. When you're done you can download image files so that you can use your logo design wherever you want, though note that you'll have to pay if you want more than a very low-res version.
See our full Wix Logo maker review for more details.
Best for efficiency
Reasons to buy
Reasons to avoid
Can't be bothered scrolling through a load of templates when you're looking for the ideal logo for your brand? Tailor Brands' Logo Maker is more step-by-step. lt starts by asking you for your a 'logo name' (strange phrasing, but it means your business name), and then get you to decide whether you want an icon, text or initial-based logo, then it'll try to pin down the sort of design style you want by choosing three from a somewhat limited range of options (and you have to choose three, strangely).
With that information, goes to work on creating a logo that you can then customise if you want; when you're happy with it you can download a low-resolution for free, or pay for high-resolution files. Bear in mind that the free file you get really is very small: 192 pixels along its longest edge. It might do for an appstore or a small website badge, but if you need anything larger then you'll need to open your wallet.
Still, if you do decide to upgrade, Tailor Brands can become a one-stop-shop to start and run your business, offering a platform that can also create merchandise, business cards and social media templates. It can also help you set up your own little corner of the web with an online store or website, web hosting, a business mailbox and more. We found customisation options to be limited, and we don't think the designs will be winning any awards, but it gets the job done for very small businesses.
See our full Tailor Brands review for more details.
Best for file export
05. Hatchful
Our expert review:
Reasons to buy
Reasons to avoid
If you're after the best free logo maker that offers options to export in a range of sizes, Shopify's Hatchful at least has that going for it. It offers a big package of exported files for a free program, including versions of your logo already sized in the right dimensions for a range of social media platforms and a high-res PNG (transparent included – the holy grail).
It's also extremely easy to use, although perhaps a little too easy. Like with Wix and Tailor Brands, you answer a few basic questions about your business, and then you pick a logo you like the look of. And that's about it. All you can customise afterwards is the icon, font and colour. You can't modify spacing or any of the other design elements, and the spacing and sizing of the elements in many of the designs that it offered me were really weren't ideal. The range of icons is quite limited too.
You need to create an account to export your design, but that's free to do. Within a few minutes, a folder arrives in your email inbox.
Best for vector editing
06. Ucraft Logo Maker
Our expert review:
Reasons to buy
Reasons to avoid
While it's nice to have a load of ready-made options to choose from, if you'd prefer to build up your logo yourself then Ucraft's Logo Maker provides that option. Essentially it's a very simple vector editor with a limited number of shapes, fonts and icons that you can combine and move around as you please.
We found that without the hand-holding and templates of other logo makers, Ucraft does require a bit more design nous to get the most out of it. If, for instance, you had to pause reading the last paragraph to look up what a 'vector editor' was, then this probably isn't the right one for you.
The process of creating a logo takes more time. But the big benefit that we found when we tested it is that you can align and resize the elements as you please, giving you more change of creating a design that feels well balanced. The options are fairly basic, so it's still very easy to use. The stripped-down UI means it's easy to find things, and we found that it's very clear how to move elements forwards and backwards.
We would have liked to have a at least a few more options to customise the shapes, however. There's no way to round the borders on a square, for example, or to add a border. For those kinds of features, you'll need Canva or Adobe Express, which we looked at above. You can download your finished logo as a 600px PNG for free, or you can pay $7 to get it as a scalable SVG file so you can use it at different sizes.
Best of the rest
07. LogoMakr
Our expert review:
Reasons to buy
Reasons to avoid
LogoMakr is another tool that offers a couple of different ways to create a logo. There are a bunch of templates you can customise, or you can create your own design from scratch using an open canvas. This latter option is a similar approach to Ucraft's Logo Maker but with a lot more tools and options. We found the interface friendly and intuitive to use despite the increased options. You can use shapes and icons or draw freehand. There's even a paintbucket like in Paint, and there's a decent number of fonts to choose from.
The customisation options are a lot more flexible than with many of the other programs we tested. You can modify the number of sides in shapes, skew them and cut them out. We'd like it even more if it allowed you to use gradients as well as flat fills, but you can't have everything. And the same platform does offer a range of other tools, including an icon maker that allows you to create vector icons from your own raster designs.
Alas, this is another platform where the free option nets you only a fairly small version of your finished design (a 250px PNG). You can download it at larger sizes and as a SVG and PDF if you're prepared to shell out $21.
08. DesignEvo Free Logo Maker
Our expert review:
Reasons to buy
Reasons to avoid
Want to keep your options open when you're choosing one of the best free logo makers? DesignEvo's Free Logo Maker lets you work however you want; there are over 6,000 templates that you can browse if you want to a head start on your design, but if you're set on going it alone you can start from scratch too, with a blank layout and build a logo using symbols, shapes and fonts. When you're done you download a free low-resolution logo (a 300px PNG); for scalable vector versions, prices start at $24.99.
09. MarkMaker
Our expert review:
Reasons to buy
Reasons to avoid
Here's another of the best free logo makers that does the work for you. In fact, this one does all of the work for you since there are no customisation options whatsoever. MarkMaker simply asks you for your business name, and then starts generating random logo suggestions. The neat part is that, you can click on the ones you like to 'like' them, which will lead it to generate more options along the same lines if you scroll down.
At least in theory, it's a neat way of doing things, that should get you closer to a logo design you like as you scroll down clicking designs that appeal to you. Unfortunately, we found the designs tend to be quite poor. There's some very, very, let's say, unconventional kerning going on and even some bizarre stretching of text, sometimes to the point of rendering logotypes that look worse than an illegible Captcha. If you're patient, there's a chance you might find something you like. And the good news is that you can download your logo as a PNG or SVG; both are free. That makes it the only genuinely free logo maker on this list if you need an SVG file to have the option to resize (the site welcomes donations).
How to choose the best free logo maker
When looking for a top free logo maker, ask yourself some key questions and see if the features and process of the logo maker match what you need. Some good questions include: What are you goals and aims from the final design? Who is your target audience? What brand values need to be represented? How will your logo be viewed? What should the logo accomplish?
Once you've done that, evaluate the customization options. The best free logo makers offer a range of fonts, colors, and icons to personalise your design. Look for a platform that allows you to tweak every aspect of your logo, from size and placement to orientation and colour palette.
Additionally, assess the quality of the templates available. A diverse selection of templates can provide inspiration and cater to various industries and styles. Make sure the templates are modern and adaptable to your brand's identity.
Finally, consider the output quality and format options. The logo maker should allow you to download your design in high resolution and offer different file formats for versatile use across digital and print platforms.
How we tested the best free logo makers
As with all design software, curating our list of the best free logo makers involves a thorough testing process. First, we evaluate the user interface to ensure it's intuitive, user-friendly, and caters to individuals with varying levels of design expertise, and none. A logo maker should empower users to create professional logos effortlessly.
Furthermore, we assess the depth of customisation, ensuring users can tweak every element to align with their brand identity. We look for platforms that provide modern, high-quality templates catering to a broad spectrum of industries and design styles. We also consider output quality and scrutinise each tool for hidden costs or limitations in the free version.
FAQs
Is there a 100% free logo maker?
Most of the free logo makers on our list above are only free if you're happy to walk away with a very small version of your finished design, typically around 250px. That could serve you if you only need a social media avatar or a favicon, but it's not going to cut it if you want to use your logo design on posters, merchandise or anything else that requires resizing.
For that, you'll normally want your logo in a vector file format like SVG or EPS. Vector files allow you to resize your design without it becoming distorted and losing quality. However, the only logo maker in our list that offers an SVG file for free at the time of writing is MarkMaker, which is at the bottom of our list because its results are very hit and miss.
The good news is that most of the other logo makers on the list do let you access all or most of their tools for free. Which means you can see what they are capable of and ensure you're completely happy with your design before you have to pay to download your finished design. And in most cases, what you pay to download the design, is very cheap compared to what it would cost to buy more capable software. However, note that some logo makers also have limits on what tools you can use in their free versions.
Are free logo makers any good?
While an online logo maker is no replacement for an experienced graphic designer, free logo makers can be good places to start. They can provide ideas, and they could even come up with a finished design that will serve your needs if you are just starting out as a very small business and don't have the resources to employ a designer just yet.
Our list features some reputable free logo makers such as Wix, Ucraft and Canva. All can be used for commercial purposes. Some will ask for payments for full use of their features or to download your logo design at a decent size.
What is the most professional program for logo design?
The industry-standard graphic design software for professionals is Adobe Illustrator. It's not free, but you can get a free seven day trial of Adobe Illustrator. If you don't want to pay a subscription after that, then check out Affinity Designer, one of the best Adobe Illustrator alternatives available for a one-off price.
