The super minimalist Deutsche Bank logo has a surprising meaning

Deutsche Bank Logo
(Image credit: Deutsche Bank Logo)

In a time when some brands seem to change their logo every few years, we can learn something from those who haven't felt the need. The Deutsche Bank logo turned 50 this month, and it still attracts attention with its easily recognisable, clean minimalist design.

When it was introduced back in 1974, the logo design was a radical departure from what came before it, but the German financial institution has had no need to change it since. To mark its anniversary, we look back at the making of a timeless design ( see our pick of the best logos for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.