Scary teddy bear promo with a sting in its tale

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Things really do come alive in the night in this brilliant new advertising spot for Steiff teddy bears by renowned film school Filmakademie Baden-Württemberg.

If you go down to the woods in this new promo, you really are in for a big surprise. Created for toy maker Steiff, the minute-long spot features a young boy who, after falling asleep, enters the nightmare of being chased through dark woodland by a terrifying monster.

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