You won't believe this CG ape isn't real!

Animal rights organisation PETA is well-known for producing controversial advertising campaigns to get its message across. And it's latest offering '98% Human' is definitely no exception. The hard-hitting commercial isn't by any means an easy watch - there's a pretty unpleasant ending - but it's a fantastic example of photorealistic CG.

It's difficult to believe the creature is not real - and that's actually the point of the harrowing advertisement. PETA’s message is that we should remove real apes from TV, film and commercial production in favour of such pixel-generated creatures instead.

The idea came from ad agency BBDO, New York, with design and animation taken care of by Mill+ NY. The content may upset some, but what's undeniable is that everything from the modelling and rigging to the fur, texturing and animation is nothing short of amazing.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.