10 of the best ever viral videos

TV commercials and print ads may not have had their day yet, but if you want to build some brand awareness really quickly then digital media is the way forward. Put simply, if your video goes viral then everyone's going to know your brand.

Opinion is divided as to how many views a video needs to be considered viral. A million? Five million? Over how many days? One? Seven? If it's uncertain what exactly counts as a viral video, then how exactly you make one is even more elusive.

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Gary Evans is a journalist with a passion for creative writing. He's recently finished his Masters in creative writing, but when he's not hitting the books, he loves to explore the world of digital art and graphic design. He was previously staff writer on ImagineFX magazine in Bath, but now resides in Sunderland, where he muses on the latest tech and writes poetry.