7 ways to boost your design portfolio

magazine spread showing four designers and title the insider's guide to portfolios

Design portfolios can be tricky to get right. No matter how many portfolio examples you've looked at, sometimes it's hard to apply the amazing inspiration in front of you to your own work.

So what is it exactly that top design executives are looking for in a portfolio? And what – in turn – might your next interviewer want to see from you? We spoke to designers at Pentagram, Superunion and BMB to glean the seven tips below. We also spoke to Michael Johnson at Johnson Banks. For his insight, see our separate list of his portfolio dos and don'ts.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.