Buck behind typography-led ad for ChildLine

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This narrative typography animation by American production company Buck delivers a powerful message

New York-based production company Buck is behind a stunning new advert for ChildLine. Using kinetic typography, the ad depicts a conversation between a young person and a counsellor offering support to victims of sexual abuse.

YCN Studio was asked to write and produce the short for ChildLine's website, commissioning Buck to cell-animate the piece by hand, with sound design produced by Ant Food.

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