Pentagram creates new typeface for Smithsonian Design Museum's logo

There are plenty of museums around the world that feature design in their galleries but the Cooper Hewitt Smithsonian Design Museum is the only museum in the United States that devotes itself entirely to design. So, how do you approach a logo redesign for one of the biggest and important museums for design itself?

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.