Tea Time

"It's very similar to marinating some vegetables in oil, wine and spices, leaving it for a day and letting the elements get to know each other." While you might be fooled into thinking Tea Time Studio's founder and "alma mater" Sebastin Litmanovich is obsessed by food, the Barcelona-based Argentinean is actually commenting on his recipe for creating brilliant branding and design. And when he's completed projects for the likes of Nestl, IBM, Telefnica and L’Oral, who's going to argue with his ingredients?

First on the list is to, "Spend a huge amount of time researching the project and understanding the market," Litmanovich says. "When I've done that, I'll always then create some kind of concept board using a wide variety of elements, from visual to literature, films, music and so on, so I can begin understanding what the 'Brand Universe' is."

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