The secrets of Google's five-day design sprint

Right now is an exciting time for design. Huge names like Twitter and Facebook have wholeheartedly embraced it into their culture, and business leaders are starting to see the true impact design can have.

One of the companies at the root of this change is GV – recently rebranded from Google Ventures – a company dedicated to providing venture capital to startups. When Braden Kowitz became the team's first designer in 2010, rumours of this change were already afoot. "It was a time when CEOs had been hearing that design was important, but they didn't quite know what that meant," he recalls. "Many of them didn't have any designers on staff."

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.