Steve Fisher on how to run design and content sprints

The design sprint, a five-day process for solving, prototyping and testing design problems, was first brought to prominence by Google Ventures and quickly adopted by teams all over the world to improve their products and ultimately their businesses.

Steve Fisher, the founder of Canadian UX, content strategy and web technology consultancy the Republic of Quality, however, noticed one thing was missing from the sprints he saw: content.

“There are big benefits," he explains. "A sprint allows you to leap ahead and see what’s possible without having to spend too much effort and time. But we found people weren’t really talking about content design and how that would help the product.”

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Oliver Lindberg

Oliver is an independent editor, content consultant and founder of Pixel Pioneers. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than a decade and helps businesses across the world create content that connects with their customers. He is passionate about content, user experience, accessibility and designing for social good.