UX strategy (opens in new tab) is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace.
Jaime Levy, author of the top-selling O'Reilly Media book UX Strategy: How to Devise Innovative Digital Products that People Want (opens in new tab), will host a workshop at Generate London (opens in new tab) on 20 September that will dive deep into UX strategy with both lectures and hands-on exercises.
You will learn...
- Why an empirical practice of user experience strategy is crucial for devising successful online products
- How to identify and validate your target users through provisional personas and customer discovery techniques
- How to conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- How to use storyboarding for creating a narrative that focuses on a product's value innovation and business model
The workshop is suited to UX/UI practitioners of any level, product teams and managers, business executives, and startup founders who want to learn how to be more strategically sound in their process.
Other Generate London workshops feature Steve Fisher on , Anton & Irene on idea generation and the selling of the idea, and Zell Liew on building scalable responsive components. The events will also cover adaptive interfaces, web animations, performance, accessibility, chatbots, better teamwork, and much more.