Craig Ward

Passionate about pushing type to its limits, Craig Ward straddles the boundary between illustration and typography in his work, exploring the notion of word as image. Recent projects have seen him smashing panes of glass, playing with perspective and even collecting hair off the floor, all in the name of typography.

"I'm really over legibility," he asserts. "People place too much emphasis on it. It's a client word, and is often confused with readability. Legibility and readability are two different things, and I think it's all too easy to be legible. You should make people want to read something, as opposed to just laying it out there."

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