Oslo’s sarcastic tourism ad breaks every marketing rule (and it’s perfect)

Visit Oslo tourism ad
(Image credit: Visit Oslo)

Visit Oslo has created a delightfully sarcastic new ad to promote tourism to Norway's capital. "Is it even a city?" challenges all the overdone nonchalant beats of travel ads, subtly highlighting Oslo's charming appeal with a hilariously ironic tone. 

The best adverts break the mould of generic marketing, creating memorable moments by standing out from the crowd. In a sea of sunny, overenthusiastic, cheery soundtracked tourism ads, Visit Oslo's understated campaign is an instant classic, proving that sometimes a dose of humour and a less is more approach is the key to success. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.