Obviously, Samsung's mocking Apple's controversial iPad Pro ad

Apple was asking for it this time. Samsung loves to poke fun at its Cupertino-based rival at any opportunity, so it shouldn't be surprising that it leaped at the chance afforded by the controversy over Apple's latest iPad Pro advert.

Apple's video showed a giant machine crushing musical instruments, camera lenses, paint pots and more to make the point that the new iPads can do a lot and are very thin. However, the dystopian atmosphere and wanton destruction of creative tools  resulted in such a huge backlash that the company issued a rare apology for the marketing fail. Samsung wasn't going to let that opportunity pass (see our guide to the best iPad Pro M4 prices to learn more about Apple's new tablets).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.