Samsung hijacks Apple’s iconic slogan in shady ad

Samsung Different ad
(Image credit: Samsung)

When Apple announced its latest iPhone 16 design there was a resounding lack of enthusiasm online (there are only so many ways you can resize a rectangle before it gets a little stale). Playing on the collective underwhelmed response from fans, Samsung has swooped in with a shady ad poking fun at Apple's generic phone design by giving the brand a taste of its own medicine.

Apple's iconic 'Think Different' campaign arguably birthed some of the best adverts of all time but in recent years Apple has slowly fallen short of its old pioneering ethos, churning out a sea of similar smartphones year upon year. Samsung's simple yet powerful ad is an ingenious jab at Apple, letting its innovative design speak for itself.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

TOPICS