Flavours of the past get a modern makeover in this deliciously retro steakhouse rebrand

Tavern rebrand for Sizzler
(Image credit: Tavern)

Sizzler Family Steak House is a West Coast eatery icon with a hearty heritage at its core, but after years of feeding into trends the brand began to lose its unique flavour. Reviving its retro roots, the restaurant chain has unveiled a stylish rebrand that spices up its vintage charm with a playful new look.

Even the best rebrands from across the decades face one common hurdle – maintaining a brand's heritage while refreshing its more tired assets. It's no easy task to create a new look that blends contemporary style with a brand's rich history, but Sizzler's new look is a shining example of nostalgia-driven design that feels timeless yet trendy.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).