This French railway rebrand has caught my eye

Voyageurs written in different ways, one on a hot dog, one in metal band logo style, one like a kid has drawn it and one in pink Barbie style
(Image credit: SNCF Voyageurs)

I can't say I've paid much attention to the branding of the French railways recently, having not visited since 2019. But the recent rebrand of SNCF Voyageurs, which transports five million passengers across France every day, has caught my attention.

SNCF Voyageurs is a new subsidiary of the SNCF Group, and is one of various SNCF brands. The challenge was to make SNCF Voyageurs stand out in its own right, as many people don't know the difference between all these brands. With the help of Rosa Paris, the train company has eschewed having just one logo, and has chosen instead to launch 25 different logos designed by graphic designers, 3D artists, embroiderers and more. You can see them all in the video below.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. 

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