Paul Boag asks: one site or many?

Headscape co-founder and digital strategist Paul Boag has asked whether companies should have a unified site or break down their online presence into a series of micro-sites. In his article, he explained how he often works on ‘mega sites’ that are frequently many levels deep and cater to many audiences. This causes numerous challenges, from dealing with internal politics to devising complex navigation that remains usable.

Boag explored the pros and cons of a very consistent site-wide approach versus companies that target smaller, more specific audiences. He also looked at the likes of the BBC, which offers a “global experience language”—a kind of compromise that provides flexibility yet doesn’t undermine the user experience across the organisation’s various sites.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.