For many people, a ticket is merely something that allows them entry to an event. But for others it's so much more. People keep tickets for many different reasons; as a reminder of a favourite concert, a winning game, or to become part of the collage maker's art.
The art of ticket design is a challenge for any creative; the aim being to heighten people's excitement towards the event, as well as creating a design so awesome they won't think of throwing it in the bin. Yet the canvas is a small one, and designing a clear and attractive ticket is often an test of how best to utilise the golden ratio. Here are some fantastic examples of ticket design that do more than simply meet the brief.
01. Tamarack campground
This vintage-style ticket design was created by graphic designer Theresa Garritano (opens in new tab). A freelance project, Garritano developed these for privately owned campground Tamarack, a frequent summer getaway for the designer. Featuring all the vital event information in a clear and stylish way, the ticket design leaves you with no doubt as to the event's main attraction.
02. A Design Film Festival
This clean and simple ticket design was developed by Singapore-based creative studio Anonymous (opens in new tab) for the second installment of the Design Film Festival event. The clear design features the name of the viewer's chosen film printed prominently on bright, eye-catching red 170gsm Nadali paper.
03. NTU fashion week
Creative agency Un.titled (opens in new tab) devloped these sexy and stylish tickets for Nottingham Trent University's graduate fashion week. The sophisticated ticket design, which features bold, black typography printed on a simple dark grey background, reflects the event it goes with perfectly.
04. Design lecture
Art director Kris Tsao (opens in new tab) is the brains behing this ticket design for a Savannah College of Art and Design lecture on American graphic designer Edward Fella. Taso comments on his website, "This design was a visual interpretation of the quote, 'Design is always permission given or allowance taken', from Ed Fella."
05. Reunion tickets
These designs for a high school reunion cleverly use different font sizes to convey the event information. Out of these many iterations, the front left was chosen as the final design. An event to remember, the ticket design will undoutbedly have been kept as a souvenier by many.
06. Type Factory
A project set by ISTD (opens in new tab) (International Society of Typographic Designers), graphic designer Jinisha Patel (opens in new tab) came up with this design for a fictional typographic museum and gallery in London. Based on a factory theme, Patel developed these clocking in and out cards as a way of interaction for the visitors as they walk through the Type Factory.
07. Ancora music festival
Graphic designer Christina Paone (opens in new tab) developed this mimimalist design to promote the Ancora music festival in Vancouver. Ticket designs had to reflect the various entry options; all access passes, day passes, or one night stand tickets. The neatly places logo, text and efficient use of white space make this a simple but effective design.
Next page: more inspiring ticket designs