Pixar's new Incredibles 3 logo is ultra-satisfying

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(But we don’t need a fourth film).

Disney/Pixar's new logo for Incredibles 3
(Image credit: Disney/Pixar)

Disney-Pixar has unveiled a whole host of new films at this year's D23 expo – the ultimate event for Disney fans across the globe. While there are plenty of fresh upcoming releases, we also saw some classics set to make a grand return, from Toy Story 5 to The Incredibles 3.

Typically my weary Gen Z heart can't take another unnecessary childhood-ruining sequel, but the latest Incredibles film has won me over with one simple feature – that ultra-satisfying logo. I wouldn't say it's one of the best movie logos of all time but the harmonious design is certainly enough to quell my frustration at Disney-Pixar's onslaught of movie sequels.

Fans of the original 2004 Incredibles film will likely remember the dynamic oval-shaped logo design featuring a simple "i" motif in the centre, designed to emulate a traditional superhero emblem. The latest logo has remained practically unchanged, with a slightly lighter orange colour palette and clever splicing of the letter "i" into three descending vertical lines. Is it a little basic? Yes. Is it effective? Absolutely.

While I'm a fan of this iteration of the logo, I share the sentiment of YouTuber Joe Brennan, who tweeted "They’re gonna have to call it at 3 there’s no way you’re getting a four out of that logo." Frankly, I don't see the logo with an 'IV' having quite the same visual harmony, but that didn't stop creatives on the r/graphic_design subreddit from trying their hand at designing a potential fourth instalment logo – the results were suitably chaotic.

Comment from r/graphic_design
Comment from r/graphic_design

For more logo news, check out DC Comics' 'new logo' that's the welcome return of a classic. If you're after some more design inspiration, take a look at the best movie poster designs of 2024 (so far).

Natalie Fear
Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).