5 back-to-school ads that do things differently

Back in the day, you knew where you stood with back-to-school ads. Whether they were selling clothing, stationery or computers, you could expect happy, laughing child models, doting mothers and an overwhelming sense of blandness. 

In the world of 2010s, though, that will no longer cut it. Kids are no longer passive drones, blindly sucking up whatever the living room TV offers. Instead, they’re restless on their phones and tablets, seeking out content that intrigues them, and actively engaging with it when they find it. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.