8 great uses of travel photography in branding

Travel photography plays a huge part in tourism branding, and that’s not surprising. When it comes to a pristine beach, natural panorama or striking cityscape, ‘show’ will always be more powerful than ‘tell’. 

But with every travel poster, billboard and brochure featuring beautiful imagery, how do you make your branding stand out against the competition? It becomes a case, not just of choosing the right imagery, but crafting a design that will truly make it shine.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.