How to perfect object-oriented UX

An image of object-oriented UX expert Sophia V Prater – she's sat at a desk and smiling.
Credit: Jordan Prater (Image credit: Jordan Prater)

Object-oriented UX, or OOUX, can help create a more consistent experience for the user and is worth putting at the centre of the way you think about UX. Recognising that broken objects are one of the biggest user experience fails, Sophia V Prater, founder of Rewired UX, developed the process and methodology while working as a UX designer at CNN. Her method focuses on working out and modelling the user’s world, ensuring the consistency of objects across different touchpoints and reducing the number of elements that can break.

Here Prater talks us through how object-oriented UX works as a repeatable, foolproof process to create elegant, naturally intuitive digital environments, and why she hopes it will become the standard practice. If you work in UX design, you might also want to see our guide to the best user testing software and our selection of the worst UI fails. And if you're creating your own website, make sure you check out our guide to the best website builder and best web hosting services.

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Oliver Lindberg

Oliver is an independent editor, content consultant and founder of Pixel Pioneers. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than a decade and helps businesses across the world create content that connects with their customers. He is passionate about content, user experience, accessibility and designing for social good. 

With contributions from