This creative quiz is taking the industry by storm. Find out why, and how to discover your own visual personality.
What kind of visual personality do you have? Getty has launched a creative quiz to help you find out, and creatives everywhere are taking part.
The quiz uses a unique format in which you answer questions by selecting images rather than text. So rather than over-thinking things, you draw out how your subconscious really perceives the world... with fascinating results.
We asked five leading creatives to try the quiz, and below we reveal just how they got on. But if you can’t wait, then try the quiz for yourself now, here.
In the main, our panel of top creatives found the results of the quiz were surprisingly spot-on. “At the end of the quiz, you get a summary of your creative approach, and it was generally pretty accurate,” says digital designer and consultant Dave Ellis.
“It recognised that I’m well seasoned in searching for images and the type of image that I prefer to use,” he continues. “The personality results were all heading in the right direction, too.
“The quiz also generates recommended images for you,” adds Ellis. “These were absolutely spot on; I really liked all of them. I was pretty impressed (and slightly disappointed that it could predict my taste quite so easily).”
Anna Dahlstrom, a Swedish UX designer based in London and founder of @UXFika and @Glimtit, reports more mixed results from taking the quiz, but says some of the results were faultless.
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“Everything under the heading 'Wide eyed and fancy free' was really accurate,” she reveals. “I'm an incurable optimist, so it's spot on that I live in a world of possibilities. I spend a fair bit of time looking for imagery, so it was nice to see my browsing trend being a ‘pro-level image hunter’.”
Stuey Hampson, a web designer based in Hampshire, England, tells a similar tale. “I’d say this was around 70 per cent on point,” he enthuses. “The ‘Getty Recommends’ images were rad and were clearly chosen on the answers I gave to questions throughout the quiz.”
As does his brother Rob Hampson, designer at We Make Awesome Sh, who describes his results as: “Pretty accurate, perhaps slightly close to the bone!”
Easy and fun
Our panel all liked the image-based format of the quiz too, which tied in nicely with the nature of their day-to-day work. “I spend a long time looking at images, sometimes thousands in a day,” points out Ellis, “so I’m used to making fast decisions based on a very short initial impression.”
And even if some of the results weren’t to their liking, just the process of doing the quiz was a great way to get thinking about how they approach creativity.
“Trying to relate thoughts on my ‘creative personality’ to a collection of images certainly made me consider things from a different perspective,” says Rob Hampson.
The quiz got creative director Shane Mielke thinking deeply too. “At first I thought some of the results like ‘Emotion’ were incorrect; it rated me as having lower emotional stability,” he says. “But after thinking back to the images I had selected for certain questions I would say the results did correctly reflect my visual choices, although not necessarily my personality.”
In short, then, this fun quiz is a great way to consider how you approach creativity and visual choices. “The entire quiz was very easy to answer,” says Stuey Hampson.
“I really enjoy looking through images, no matter how random and unconnected they may be. So relating them to my own life was an enjoyable process.”
Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
