The future of retail is not of this Earth

The era of one price fits all may soon be over. As bricks-and-mortar retailers implement new technologies that enable them to bring elements of ecommerce industry into stores, targeted offers will become part of the physical shopping experience.

This trend is being driven by the advent of automated commerce in China, where automated store operator BingoBox plans to open 3,000 unmanned shops by 2020. has also announced plans to open hundreds of unmanned stores after successful trials at its Beijing HQ, with the online retailer aiming to use its advantage in data analytics to make the in-store experience personalised. JD’s stores will, for instance, use facial recognition to show customised deals based on customers’ demographics and shopping habits.

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The Future Laboratory is one of the world’s leading strategic foresight consultancies. It exists to help companies make a better future by giving them the confidence to take the decisions today that will create economic, environmental, technological and social growth tomorrow. From its offices in London and Melbourne, The Future Laboratory offers a range of strategic foresight products and services to help its clients harness market trends, adapt to emerging consumer needs, and keep them ahead of their competitors. Stay on top of the latest trends and cultural shifts by visiting its trends intelligence platform,, and find out more about its client work at