LoveFilm switches from Flash to Silverlight

UK-based video-rental and streaming company LoveFilm has announced it will ditch Flash. But instead of working with HTML5, its new system will be based on Silverlight. According to a blog post, LoveFilm was 'asked' to make this change by studios and said that "without meeting their requirements, we'd suddenly have next-to-no films to stream online". The change means Linux and PPC Mac users will now have no access to the service; also, while HTML5 was considered, LoveFilm had to pass on the technology because "there are simply no security protections available within HTML5 that would allow us to stream content securely".

Musician and producer Elliott Fienberg told .net that the situation was a "good example of how traditional media is constantly at odds with new technology". He continued: "Bigger media companies are not comfortable using HTML5 technology, and the W3C shouldn't overlook this imminent need. These security issues are also a concern for many independent artists, not just larger companies," adding that while it would be nice to have a world where creators loosen such tight control over their content, "it just isn't reality".

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