Another company is in troubled waters after a silly stock video gaffe

We've said it before and we'll say it again. Video producers really need to check what they're including when they use stock video. If they don't, the public will. After several embarrassing examples of tourism boards promoting their destination with footage from completely different places, this time it's a water company that's in.. well.. hot water.

UK regional provider Yorkshire Water produced a video that aimed to encourage Yorkshire people to share advice on water saving with each other. It showed local people chatting away, even in a Russian bar, before inexplicably finishing with a shot of the Malvern Hills in Herefordshire, over 100 miles away. They should have used our guide to the best stock photo libraries.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.