What happens when famous logos swap colour palettes

Choosing the right colour palette is a fundamental part of creating an eye-catching brand that people want to interact with. Get your colours right and you've got a brand that will last for years and boost your business. Get it wrong and... well, you'll be hiring another graphic designer sooner than you think.

When it comes to deciding which colours will work for your brand, you'll need a solid grasp of the theory of colour. With this knowledge, you'll be able to determine which colours are suited to your sector and what the different hues imply.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.