Designers react to the new Co-op logo

Co op logo reaction

The clover-leaf logo makes a welcome return

The Co-op started to roll out its new brand identity yesterday, which saw the return of its clover-leaf logo. Despite falling back on a previous logo design instead of creating something new, the revival of the wordmark that first adorned shops in 1968 seems to have gone down well with designers.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.