The five rules of Facebook marketing

If you are responsible for the online marketing or ecommerce efforts of your company, and your company can legitimately call its customers ‘fans’, then you’re probably doing a lot on Facebook. And for good reason. Facebook is a fantastic utility for sending messages to your fans, getting them to interact (in public) with you by ‘liking’, sharing and commenting on your messages, and even driving them to buy something from you.

But like all good things, there are rules of the road that you need to know, or otherwise you’ll run off the rails. The consequences can be losing the trust of your organisation, failing to connect with your fans and doing real damage to your brand. Do it right, and Facebook can be your go-to customer acquisition channel as well as your trusted friend when you need to boost revenue at the end of the month.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.