Adidas sues golf league over 'confusingly similar' logo design

Adidas and LIV golf league logo comparison
(Image credit: Adidas/LIV Golf League)

Adidas has entered yet another legal battle over its three-striped design, despite a history of mixed success in suing 'similar' brand logos. The company is suing LIV Golf League after a series of trademark applications were submitted displaying a monochromatic three-striped logo design that the German sports brand claimed was "confusingly similar" to its own iconic logo.

The official Notice of Opposition was filed with the U.S. Patent and Trademark Office after the golf league submitted five trademark applications containing the contentious logo design. However, commentary seems to suggest that Adidas may be hitting a swing and a miss in this legal battle. (If you're looking for more logo inspiration, check out our collection of famous textless logos that really hit the mark).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.