Could AI come up with an iconic ad campaign?

As creatives continue to try to work out what role generative AI could come to play in their workflows, there's been a lot of talk about how great it is for brainstorming ideas. Chat bots like ChatGPT can generate fresh, out-of-the-box solutions to a creative brief. At least that's the idea. The creator of one highly revered campaign decided to put it to the test.

Remember Dumb Ways to Die? Voted best advert of the decade in our Creative Bloq at 10 awards, the safety campaign created for Australia's Metro Trains became a global viral hit, extending beyond its target audience. Ben Lilley, chairman of McCann Australia, the agency behind the campaign, decided to see how ChatGPT would handle the brief today and used an AI image generator to visualise the results.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.