Anta's new Kyrie Irving logo divides fans

Anta Sports Kyrie Irving logo
(Image credit: Anta Sports)

The Chinese sportswear brand Anta Sports is banking on boosting its presence in the west through its partnership with basketball star Kyrie Irving. It signed up the player in July as its creative director for basketball following Nike's decision to drop him last last year, and it's organised a big launch for Irving's new logo. 

The design will presumably appear on Anta's upcoming Kyrie Irving shoes and other products. But while the company claims a lofty meaning for the aggressive looking design, but fans are divided. It certainly isn't one of the best new logos.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.